Complete E-Commerce!

Objective

The objective of the course is to create an e-commerce website following the best practices, with the basics of Copy, Indexing, going live, and Facebook and Google campaigns.

Contents

WEB MARKETING (THEORY 8H + 12H practice)

• The basics of web marketing and the creation of sales funnels

• Tools

  • ADV: advertising (social, mail, Google, etc.)

  • Website: the basic tool (platforms, content, images, SEO)

  • People: how to leverage them to generate traffic (referral, word of mouth, etc.)

• Offline support tools: optimize the catalog, flyers, and TV and radio spots

• Foreign Web Marketing: how to leverage the web in foreign search engines

• Monitoring: tools and analysis techniques like CRM

• The strategy: how to combine tools to build an effective and long-term plan

• Editorial plan: when to publish and what to publish

• The economic plan: evaluate costs and investments

E-COMMERCE (THEORY 8H + 20H practice)

• The product and products: how it should be presented and why, how to conduct research and filters

• The company, reviews and FAQs: how to gain consumer trust

• Platforms and costs:which one to choose

• Content and Blog: what and how to write to capture and maintain the attention of those entering my e-commerce

• SEO: basics for indexing my site

• Email Marketing: what and how content should be presented in email marketing campaigns

• Discounts and promotions: what strategy to implement

• Upselling and cross selling: how to sell more to your customers

• Marketplace: the most famous ones like Amazon or Ebay and niche ones

• Shipping and Returns

• AI:artificial intelligence for online stores, from texts with chat GPT, to images, videos, automations

• Budget and ROI: how much does an e-commerce really cost

SOCIAL (12h THEORY + 12H PRACTICE)

• What are the most popular social networks

• What are they for and how to leverage social networks

• Facebook: Profile, Page, Group. All the differences

  • Insights: reading page statistics

  • Facebook ads: what they are for, audience management and campaign creation, remarketing and lookalike

• Facebook Shopping: creation and management of the catalog for advertising

• Instagram: the business dynamics of Instagram

• Linkedin: what are the applicable strategies.

• Titktok, how it works and why it is emerging

• Youtube: the dynamics and optimizations of this social media

• Influencer: how they work, how much they cost

• Social media advertising campaigns, how to create them

GOOGLE ADS (4h THEORY + 12H PRACTICE)

• Google AdWords: create your own account

• Payments and billing: enter the data and Google billing system

• Campaigns: design and implementation

• Keywords: how to choose them and how to use parameter types

• Ads: creating an effective ad as text and as an image

• Ad extensions: what they are for and how to add them

• Remarketing: managing and inserting remarketing audiences from Google Analytics or Google AdWords

• Monitor and optimize Campaigns: how to maintain campaigns in the long term (will be done on the last date to have concrete data for each participant)

MARKETPLACE (4H)

• Marketplace: what they are and how they work

• Amazon, from theory to practice

Recipients

Anyone who wants to have an overview of web marketing tools, from social media to advertising, also suitable for those who want to approach this world.

Costs excluded

• WIX platform to be paid only upon going online (€240/year+VAT)

• Email (depends on the provider, but approximately ~€60/year/mailbox) - If you already have them, you will not need to repurchase them

• Domain (depends on the provider, but approximately ~€10-15/year/mailbox) - If you already have them, you will not need to repurchase them

• Google Advertising

• Facebook Advertising

Customized path

After completing the course, it is possible to undertake a personalized consultancy path to refine your site together with the instructors.