MINI COURSE | 4 HOURS - also available in e-learning
What they are and how they help me
Objective
The objective is to learn which are the most popular social networks and how they can facilitate sales and visibility for my business.
Contents
The course will cover the following topics:
Which arethe most popular social networks
What they are used forand how to leverage social networks
Facebook: Profile, Page, Group. All the differences
Insights: reading page statistics
Facebook ads: what they are used for,
Instagram: the business dynamics of Instagram
Influencer: how they work, how much they cost
Recipients
Anyone who wants to have an overview of social marketing, knowing tools, techniques, and strategies.
Distance Learning - FAD
The course can be conducted through distance learning with Google Meet or Teams.
COMPLETE COURSE | 12 HOURS
Social
Objective
The objective is to learn which are the most popular social networks and how they can facilitate sales and visibility for my business.
Contents
The course will cover the following topics:
What are the most popular social networks
What they are for and how to leverage social networks
Facebook: Profile, Page, Group. All the differences
Insights: reading page statistics
Facebook ads: what they are for, audience management and campaign creation, remarketing and lookalike
Facebook Shopping: creation and management of the catalog for advertising
Instagram: the business dynamics of Instagram
Linkedin: what strategies can be applied.
Youtube: the dynamics and optimizations of this social media
TikTok: the dynamics and optimization
Influencer: how they work, how much they cost
Recipients
Entrepreneurs, marketing managers, and digital managers who want to learn the most advanced and effective social marketing techniques.
Recommended practice 12h
A real campaign will be created to promote one's business.
Practice requirements
Already have a Facebook page
A credit card to start the advertising campaign (NO PREPAID)