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Web Marketing

Discover the course that helps you structure web marketing strategies to promote your business online. Suitable for B2B, B2C, sales, service companies, or manufacturing.

 Instructors 

Marco Severini

Marco Severini

Matteo Griggio

Matteo Griggio

Natascha Baratto

Natascha Baratto

Patrizia Manfrin

Patrizia Manfrin

Simone Pinton

Simone Pinton

Valentina Mazza

Valentina Mazza

Do you want to know more?

Write to us and we will respond as soon as possible!

Tipologia soggetto
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MINI COURSE | 4 HOURS - also available in e-learning

An integrated web marketing strategy

Objective

Learn the basic tools of an effective web marketing strategy for your business, B2C or B2B.


Contents

  • The basics of web marketing and the creation of Sales Funnels

  • Tools

    • ADV: advertising (social, mail, Google, etc.)

    • Website: the basic tool (platforms, content, images, SEO)

    • People: how to leverage them to generate traffic (referral, word of mouth, etc.)

  • Monitoring: analysis tools and techniques

  • The economic plan: evaluate costs and investments


Recipients

Anyone who wants to have an overview of web marketing tools, from social media to advertising, also suitable for those who want to approach this world.


FAD - Distance Learning

The course can be conducted through distance learning.

COMPLETE COURSE | 16 HOURS

Web Marketing

Objective

The basics of a web marketing strategy for a B2B or B2C company, what needs to be done, how, and how much it costs.


Contents

  • The basicsof web marketing and the creation of sales funnels

  • Tools

    • ADV: advertising (social, mail, Google, etc.)

    • Website: the basic tool (platforms, content, images, SEO)

    • People: how to leverage them to generate traffic (referral, word of mouth, etc.)

  • Offline support tools: optimize the catalog, flyers, and TV and radio spots

  • Foreign Web Marketing: come sfruttare il web in motori di ricerca stranieri

  • Monitoraggio: strumenti e tecniche di analisi come il CRM

  • La strategia: come unire gli strumenti per costruire un piano efficace e a lungo

    termine

  • Piano editoriale: quando pubblicare e cosa pubblicare

  • Il piano economico: valutare costi e investimenti

  • AI: gli strumenti di intelligenza artificiale che supportano il marketing (dai contenuti testuali, alle foto, ai video, alle automazioni)


Destinatari

Imprenditori, Responsabili commerciali, responsabili marketing, responsabili IT, developer e marketing manager che vogliono scoprire i segreti del web marketing e padroneggiare le strategie più efficaci.


Pratica

It is recommended to supplement the course with practical/laboratory activities. To maintain a high quality of training, there will be an increase in course hours and a decrease in the maximum number of participants

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