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Sales and Strategy
Discover the course that teaches you how to structure sales and expand them in Italy and abroad. Suitable for those who already have a market, for those who want to create one, and for those who want to expand or structure their sales network.
Instructors
Marco Severini
Matteo Griggio
Natascha Baratto
Patrizia Manfrin
Simone Pinton
Valentina Mazza
MINI COURSE | 4 HOURS - also available in e-learning
Increase and control sales with digital.
Objective
Provide participants with a vision of a digital ecosystem that supports the company's commercial network, from finding new clients to coordinating the sales network, to possible integration with e-commerce. Strategy for Italy and internationalization.
Contents
The sales process: what it is and how it varies from company to company
Necessary tools: catalog brochure, presentations, how to make a tool effective
Agent network and Retail how to manage it effectively
CRM - what it is, what it's for, and what advantages and value it brings to the business
Digital:ads, newsletters, social campaigns, and website, how do they help me?
Telemarketing, lead generation, and Trade Shows:how to actively search for clients
Recipients
Anyone who wants an overview of the tools and techniques to structure an effective and modern sales network.
Distance Learning
The course can be conducted through distance learning with Google Meet or Zoom
COMPLETE COURSE | 16 HOURS
BDC and Sales Driven Sale: structure your sales
Objective
The objective is to understand how to structure a controlled and optimizable sales process, in order to best manage a sales network, achieving visibility and effectiveness. The idea is to create the "perfect way" to sell, simple, transferable, and controllable, combining digital activities, offline activities, and agents.
Contents
The sales process: what it is and how it varies from company to company
Clients and Markets: from the buyer persona to the target market
The necessary tools: catalog brochure, presentations, how to make a tool effective
Creation of the perfect sale: the process, the method, the tools
Monitoring and optimization of the process and tools, the funnel
Price and budget identify the correct selling price and create an effective budget
Agent network how to manage it effectively
Retail networkhow to optimize it and obtain analytical data
Traininghow to create an Educational process for sales
CRM- what it is, what it's for, and what advantages and value it brings to the business
Digital: ads, newsletters, social campaigns, and website, how do they help me?
Telemarketing and lead generation: how to actively search for clients
Trade shows: how to make the most of these types of events
AI: artificial intelligence as sales support (automations, translations, and content)
Recipients
Entrepreneurs, Sales Managers, Sales Directors, and agents who want to structure, expand, or create an effective sales network.
Practice
It is recommended to integrate the course with a practical/laboratory activity. To maintain high-quality training, there will be an increase in course hours and a decrease in the maximum number of participants.