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Graphic Design

Learn the basics of Graphic Design through the use of the most advanced professional software and gain essential skills to create high-quality graphic products that are aesthetically pleasing and effective, serving communication.

 Instructors 

Simone Pinton

Simone Pinton

Valentina Mazza

Valentina Mazza

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COMPLETE BASIC COURSE | 44 HOURS

Basic Graphic Design Course for Corporate Communication

Objective

The course provides fundamental graphic design skills for creating business materials online and offline.

Contents

THEORETICAL FOUNDATIONS (4h)

  • Introduction to Graphic Design for corporate communication.

  • Principles and fundamental elements of graphic design: color, shape, composition.

  • Typography and its application in the corporate context.

  • The importance of visual identity in corporate marketing strategy.

  • Analysis of trends, innovative projects, and success stories.


PROFESSIONAL SOFTWARE AND TOOLS (40h)

Fundamentals of Adobe Illustrator (PRACTICE - 12 hours)

  • Illustrator interface: essential tools and panels.

  • Creation of basic shapes, manipulation, and transformation of objects.

  • Use of the pen tool and creation of complex paths.

  • Importing images and vectorization.

  • Managing color methods and exporting assets for different uses.

  • Final project.


Fundamentals of Adobe Photoshop (PRACTICE - 12 hours)

  • Photoshop interface: layers, panels, and tools.

  • Managing resolution, color, and understanding different image formats.

  • Image processing through layer and clipping masks.

  • Preparation of professional product photos for e-commerce.

  • Use of integrated AI functions (Adobe Firefly) for photo retouching.

  • Creation of corporate product mockups.

  • Final project.


Fundamentals of Adobe Indesign (THEORY + PRACTICE - 8 hours)

  • Editorial graphics: technical parameters for creating a correct print file.

  • Traditional print products: business card, flyer, brochure, catalog.

  • InDesign interface: main tools and page layout.

  • Creation and management of multipage documents.

  • Importing text and images for creating complex layouts.

  • Final project.


Graphics for Social Networks and Presentations with Canva (THEORY + PRACTICE - 8 hours)

  • Importance of graphics in corporate communication on social networks.

  • Analysis of image sizes and specifications for different platforms.

  • Using Canva for designing social graphics:

    • Creating posts for different platforms: Instagram, Facebook, etc.

    • Customization of models and creation of templates.

    • Creation of dynamic visual content (story, reel, video)

  • Using Canva for designing engaging presentations.

  • Using artificial intelligence tools in Canva


Materials

All students have access to PDF handouts with exercises and access to summary video lessons for 3 months from enrollment.


Recipients

All individuals who intend to approach professional tools for graphic design, junior figures entering the marketing, graphic design, and SMM fields.


Excluded costs

  • Adobe suite software (can be activated for free trial during the course)

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