BDC to sell better

Objective

The objective is to understand how to structure a controlled and optimizable sales process, in order to best manage a sales network, achieving visibility and effectiveness. The idea is to create the "perfect way" to sell, simple, transferable, and controllable, combining digital activities, offline activities, and agents.

Contents

SALES (8 h THEORY + 20h PRACTICE)

• The sales process: what it is and how it varies from company to company

• Clients and Markets: from the buyer persona to the target market

• The necessary tools: catalog, brochure, presentations: how to make a tool effective

• Creation of the perfect sale: the process, the method, the tools

• Monitoring and optimization of the process and tools, the funnel

• Price and budget:identify the correct selling price and create an effective budget

• Agent network: how to manage it effectively

• Retail network: how to optimize it and obtain analytical data

• Training: how to create an Educational process for sales

• Digital: ads, newsletters, social campaigns, and website, how do they help me?

• Telemarketing and lead generation: how to actively search for clients

• Trade shows: how to make the most of these events

CRM (4h theory, 4h practice)

• CRM - what it is, what it is for, and what advantages and value it brings to the business

• How it works

• practical example

PUBLIC SPEAKING (8h practice)

• How tospeak in public

• Management ofemotions

• Management ofmoods

AI - Artificial Intelligence (4h theory + practice)

• Automations to accelerate conversions

• Content Creation

• Translations

Recipients

Entrepreneurs, Sales Managers, Sales Directors, and Agents who want to structure, expand, or create an effective sales network.