MINI COURSE | 4 HOURS - also available in e-learning
The correct design of a website
Obiettivo
Conoscere il corretto design e funzionamento di un sito web perché esso generi contatti.
Contenuti
Efficacia: Definire gli obiettivi, e strutturare una strategia per poterli raggiungere
Piattaforme: Come scegliere la giusta piattaforma e quali sono i costi di
mantenimento
Usabilità: Come progettare un sito web funzionale e lo UX Design
Analisi: Come leggere e sfruttare le statistiche di Google analytics
Destinatari
Tutti coloro che voglio avere un panorama del design di un sito web efficace e delle metodologie di interazione degli utenti.
FAD - Formazione a distanza
The course can be conducted through distance learning with Google Meet or Teams.
COMPLETE COURSE | 16 HOURS
Correctly designing a website
Objective
The objective of the course is to understand how to create a good website to fully exploit its potential.
Contents
Effectiveness: Define objectives and structure a strategy to achieve them
Platforms: How to choose the right platform and what are the maintenance costs
Usability: How to design a functional website and UX Design
Layout: Content layout, responsive design (version for
mobile phones and animations)
SEO: How to optimize your site for proper reading by search engines (text, metatags, images, sitemap, etc.)
Marketing: How to boost visits through social networks and beyond
Analysis: How to read and leverage Google Analytics statistics to optimize site traffic. Overview of the most important KPIs and their meaning
Recipients
Entrepreneurs, marketing managers, digital managers, developers who want to deeply understand the optimal structure of an effective website.
Practice
It is recommended to integrate the course with practical/laboratory activities. To maintain high-quality training, there will be an increase in course hours and a decrease in the maximum number of participants.