MINI COURSE | 4 HOURS - also available in e-learning
What is the SEO of your site and how to check it
Objective
Analyze the indexing status of your site, read the tags, and identify an improvement plan.
Contents
The fundamentals: what are the basics of search engines
Code and Tags: what optimizations to make at the code level to position the site in the best possible way (Title, Headers, Description, JSON-LD for structured data, Sitemap, Alt, etc.)
Blog: how to leverage them for more visibility and offer valuable content with content
marketing
Referral: which to use and what user traffic they can generate
Recipients
Anyone who wants an overview of the tools and techniques for web indexing.
FAD - Distance Learning
The course can be conducted through distance learning with Google Meet or Zoom.
COMPLETE COURSE | 12 HOURS
Improve your website's SEO ranking
Objective
The objective is to learn how to create an indexing plan for your site.
Contents
The fundamentals: what are the basics of search engines
Code and Tags: what optimizations to make at the code level so that the site is
positioned in the best possible way (Title, Headers, Description, JSON-LD for
structured data, Sitemap, Alt, etc.)
Local Seo: what tools to use and what optimizations to perform to achieve
maximum territorial visibility
International Seo: how non-Google search engines work
Search Console and Google Analytics: Google's tools to manage and improve indexing
Contents: How to design a functional website and effective texts
Social: how they influence site indexing and social signals
Blog: how to leverage them for more visibility and offer valuable content with content
marketing
Link Network: how to create a network of portals that helps you rank
AI: artificial intelligence for SEO optimization
Referral: which to use and what user traffic they can generate
Recipients
Marketing managers, developers, entrepreneurs who want to improve their web positioning.
Practice
It is recommended to integrate the course with a practical/laboratory activity. To maintain a high quality of training, there will be an increase in course hours and a decrease in the maximum number of participants.