Professional website in 48 hours

Objective

The objective of the course is to create a website by learning the good practices with which it should be made, with the basics of Copy, Indexing, and going online.

Contents

WEB DESIGN (THEORY 12H + PRACTICE 16H)

• Effectiveness: Define the objectives and structure a strategy to achieve them

• Platforms: How to choose the right platform and what are the maintenance costs

• Usability: How to design a functional website and UX Design

• Layout: Content layout, responsive design (version for

  mobile phones and animations)

• SEO: How to optimize your site for proper reading by search engines (text, metatags, images, sitemap, etc.)

• Marketing: How to boost visits through social networks and beyond

• Analysis: How to read and leverage Google Analytics statistics to optimize site traffic.

• Overview of the KPI most important and their meaning

• Create some site pages that adhere to key structures

• AI: artificial intelligence tools for web design (images and videos)

SEO (THEORY 8H + PRACTICE 12H)

• The fundamentals: what are the basics of search engines

• Code and Tags: what code-level optimizations are needed for the site to be

  positioned in the best possible way (Title, Headers, Description, JSON-LD for

  structured data, Sitemap, Alt, etc)

• Local Seo: which tools to use and which optimizations to perform to achieve

  maximum territorial visibility

• Foreign Seo: how "non-google" search engines work

• Search Console and Google Analytics: Google's tools to manage and improve indexing

• Content: How to design a functional website and effective texts

• Social: how they influence site indexing and social signals

• Blog: how to leverage them for more visibility and offer valuable content with content marketing

• Link Network: how to create a network of portals that helps you position yourself

• Referral: which ones to use and what user traffic they can generate

• Create SEO-friendly content and an SEO strategy

• AI: artificial intelligence tools for textual content, SEO optimization, and translations

Materials

For all students, PDF handouts are available, and for 3 months from the course start date, summary videos of the lesson (about 4h of lesson are summarized in 30 minutes of video) with any additional insights << Attach screen>>

Recipients

Entrepreneurs, marketing managers, digital managers who want to deeply understand the optimal structure of an effective website by creating one.

Excluded costs

• WIX platform to be paid only upon going online (€120/year+VAT)

• Mail (depends on the provider, but approximately ~€60/year/mailbox) - If you already have them, you will not need to repurchase them

• Domain (depends on the provider, but approximately ~€10-15/year/mailbox) - If you already have them, you will not need to repurchase them

Personalized path

After completing the course, it is possible to undertake a personalized consultancy path to refine your site together with the instructors.