MINI COURSE | 4 HOURS - also available in e-learning
Sponsor your brand on Google
Objective
Understand how Google Ads works
Contents
How it works Google
The basics of Google Ads
Theory on campaigns
Search Network
Display
Shopping
Discovery
Youtube
Remarketing
Monitoring: tools and analysis techniques
Google Analytics
Recipients
Anyone who wants to start directly promoting their brand or their products and services
FAD - Distance Learning
The course can be conducted through distance learning.
COMPLETE COURSE | 16 HOURS
Sponsor your brand on Google
Objective
Create, manage, and optimize advertising campaigns within Google.
Content
How it works Google
The basics of Google Ads
Create an advertising account
Theory and practice on campaigns
Search Network
Display, with creatopy
Shopping
Discovery
Youtube
Remarketing
Monitoring: tools and analysis techniques
Google Analytics
AI: artificial intelligence in google advertising
Optimization: Make your campaigns more effective and efficient
SEO: Use the results analyzed by Google Ads to improve the site's SEO
Recipients
Anyone who wants to start directly promoting their brand or their products and services
FAD - Distance Learning
The course can be completed through distance learning.