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Web Writing

From rules to drafting, considering user experience: writing on the web has rules to follow to satisfy user experience and soar high.

 Instructors 

Natascha Baratto

Natascha Baratto

Patrizia Manfrin

Patrizia Manfrin

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Write to us and we will respond as soon as possible!

Tipologia soggetto
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MINI COURSE | 12 HOURS - also available in e-learning

Web Writing

Objective

Understand how to write for the web: from the website to social media, the various rules to outperform competitors and have an organic flow of value.


Contents

  • The rules of the web: from the website to social media

  • The tone of voice

  • The various types of needs to satisfy

  • The user experience

  • Strategy for consistency

  • SEO

  • AI - the tools of artificial intelligence for web writing


Recipients

Everyone who wants to start writing effectively on the website and social media


Distance Learning

The course can be conducted through distance learning.

COMPLETE COURSE | 28 HOURS

Web Writing for Marketing

Discover how to write to sell more and increase your number of followers. Capturing attention and leading to interest is possible by structuring and following the rules of the web.

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