MINI COURSE | 4 HOURS - also available in e-learning
Check the effectiveness of your e-commerce
Objective
The objective of the course is to understand the basics of e-commerce and verify if they are applied in one's own.
Contents
The course will cover the following topics:
The product: how it should be presented and why
SEO: basics for indexing my site
ADV: what advertising to do and how to do it to achieve results
Email Marketing: what and how content should be presented in email marketing campaigns
AI: artificial intelligence for e-commerce
Discounts and promotions: what strategy to implement
Recipients
Anyone who wants to have an overview of the tools and techniques to optimize or launch an e-commerce.
Distance Learning - FAD
The course can be conducted through distance learning with Google Meet or Zoom.
COMPLETE COURSE | 16 HOURS
E-commerce strategy
Objective
The objective of the course is to understand what it means to sell online, how it can be done, and what strategies can increase sales.
Contents
The course will cover the following topics:
The product and products: how it should be presented and why, how to conduct research and filters
The company, reviews, and FAQs: how to gain consumer trust
Platforms and costs: which to choose
Social: which social networks and how to use them to give visibility to e-commerce
SEO: basics for indexing my site
ADV: what advertising to do and how to do it to achieve results
Facebook Shopping and Google Merchant Center: creation and management of the catalog for advertising
Email Marketing: what and how content should be presented in email marketing campaigns
AI: artificial intelligence for e-commerce, from automations to text writing, to photos (chatGPT, Canva, rask
Discounts and promotions: what strategy to implement
Upselling and cross-selling: how to sell more to your customers
Marketplace: the most famous ones like Amazon or Ebay and niche ones
Feed and Automation: what they are for and which should be created
Shipping and Returns
Budget and ROI: what an e-commerce really costs
Recipients
E-commerce managers, marketing managers, sales directors, entrepreneurs who want to get more from their e-commerce or want to evaluate whether to create one.
Practice
It is recommended to integrate the course with a practical/laboratory activity. To maintain a high quality of training, there will be an increase in course hours and a decrease in the maximum number of participants.